What are Backlinks?

A “Backlink” is one of the most used words in the world of SEO (search engine optimization). Many bloggers who have recently started a blog or their business website often struggle to understand what the term “backlink” means. even I did. In this Article, I’ll discuss with you  what are backlinks, what are dofollow & nofollow Backlinks. Why they are essential for SEO, and why they are very important for your online success. You’ll also learn how to analyze the backlinks of your competitors, and how to acquire them for your site.

So, Let’s dive  in.

Backlinks  are links from one website to a page on another website. Backlinks are also known as “inbound links”,  “one way links” or “incoming links”.  In the past, backlinks were the major metric for the ranking of a webpage. A page with more backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.

Backlinks are very essential part of SEO process. They help search bots to crawl your website and rank it correctly to its content or for your targeted keyword. Each backlink is a part of a ranking puzzle. That’s why every website owner wants to get as much as possible backlinks due to improving website’s SEO ranking factors. It’s a type of citation or hyperlink used in the text.

The types of Backlinks

There are only two types of backlinks: dofollow and nofollow.

DOFOLLOW Backlinks

Dofollow backlinks are the most common and most valuable type of backlinks for SEO.  When you put a dofollow link on your website, you’re telling Google that your link is organic and you didn’t buy that link. Dofollow is simply telling Google, Bing and the other search engines that “the content on this link is important and should be noted by search engines”.

NOFOLLOW Backlinks

Nofollow backlinks are less common backlinks. They’re also less valuable. They’re used to tell search engines to ignore a particular link. The HTML markup for these links is similar to dofollow links, with one big difference the “rel=nofollow” tag. Google wants to see a good mix of both(dolfollow and nofollow backlinks) for a healthy link profile.

The biggest difference between dofollow and nofollow links is that Google places a lot of value on dofollow links. Which means Dofollow links are great and more valuable for SEO.  Nofollow links, on the other hand, are ignored by Google’s algorithm in most cases. That means they’re rarely valuable(less valuable) for SEO.

There’s some evidence that nofollow links from high-profile websites(high authority websites), like Wikipedia, can improve your organic rankings. The thinking is that there are some websites that Google completely trusts and Those websites are known for their content that is extremely high quality. That means if those websites(like Wikipedia) are linking to another website, that linked website is also valuable.

Statistics about Link Building Strategies in 2020

  • Social media shares (like Facebook and LinkedIn) also help a great deal in higher rankings in search engine.
  • Ranking higher in Google search engine without any external backlink is possible.
  • Multiple backlinks  coming from the same domain are counted as one.
  • One high quality backlink is better than 10 low-quality links.
  • Websites with more unique referring domains (links from more sites) tend to rank higher in search engine.
Will You Get penalized if you receive a Link from Spam Website?

Google is now way more smarter and can easily realize if someone has sent traffic to your website as part of negative SEO. Or if you are seriously engaged in spam business. But you will have to take necessary measures accordingly. In most cases, Google simply asks you to remove that spam inks from your website.

You can do that by going to Google Search Console and creating a ‘disavow’ file by adding all spam websites in it. This way Google won’t count spam websites while counting your links.

How to build quality backlinks? tricks that work

let’s learn about some of the best Backlinks tactics that work in 2020.

One of the best ways to rank higher for your targeted keywords is by analyzing competitors in your niche. For example, I have a website or I intend to create a website on health and wellness tips. So, my keywords are ‘health tips’ and many others. For now, I will consider this one as the primary keyword.

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