TikTok. You’ve definitely seen its viral Facebook ads or even heard about it on news. In just two years, TikTok has emerged to rival companies like YouTube, Snapchat, Netflix , and Facebook with more than one billion downloads in 150 markets worldwide and 75 languages. But what TikTok is it and should you be investing in TikTok marketing in 2020?
What Is TikTok?
TikTok was originally called Musical.ly. TikTok is the newest social media platform to provide content like entertainment & engagement among Generation Z, Millennials, and Generation X. The platform supports only a video format of 15-60 seconds to capture users’ short attention span.
The beauty of TikTok is that anyone can open an account easily and immediately start creating content and gain attention from other users. Now a days TikTok is winning on social media platforms, because it is very easy to use, extremely creative, and has a very friendly user algorithm. All of these combined are a surefire recipe for taking over our most used apps like Facebook and Instagram.
TikTok’s algorithm is fairly simple to understand and is very easy to build upon, which could suggest why many creators, entrepreneurs, and people are turning their attention to TikTok, as so, should you.
Here is how to market on TikTok and TikTok marketing Strategy that’ll show how useful TikTok marketing can be for brands and marketers.
How to market on TikTok:
You have two choices for marketing on TikTok: Original content or Influencer marketing. Making your own content can be a powerful TikTok marketing strategy. However, it will take your lots of time, creativity, and resources. TikTok is largely based on viral content, you know that. So your content needs to be viral too. Otherwise it will likely be ignored by other TikTok users.
Suppose if you’re a cooking brand, then show off some of your awesome recipes. Influencer marketing will be very huge on TikTok. From makeup to cooking videos, TikTok is full of people making creative things. There are some huge TikTok influencers in these spaces and in fact, some have millions of subscribers. These influencers have audiences that want to buy your services or products, so partner with them. Pay these influencers to use your products on-camera or promote your brand in their videos, and you’ll get your products in front of new users.
Note– The key to TikTok marketing is to make a viral videos and light hearted video that also promotes your products.
Tiktok marketing strategy
One of the downsides of TikTok is that it doesn’t yet have an ad platform yet. So all of your TikTok marketing has to be done through your Original content or influencer marketing. So spend your TikTok marketing Strategy on partnering with TikTok influencers in your niche in the meantime.
What Makes TikTok Marketing Different From Other Social media Platforms?
It can be argued that what differentiates TikTok from the other social networking apps is that popular hashtags on the platform tend to favor trending challenges and memes. TikTok is a platform where people go to have fun, laugh, and be so creative.
Much as they do on all social platforms, influencers can play a vital role in helping to promote a campaign on social media. Influencer-driven campaigns can help brands in driving fan engagement, but they must be strategic and choose the right influencers; those who are authentic and aligned with the brand and its audience.
Conclusion of TikTok marketing
how to market on TikTok – Use this information to decide on if you should market on TikTok and start your first campaign. Remember, it has a very specific demographic, so tread lightly.
But now we wanna hear from you. What do you think about TikTok marketing? Do you plan on starting a TikTok marketing campaign for your brand? Let me know in the comments. 🙂